Introduction
Web 3.0 marketing is the latest and most up-to-date version of marketing that is widely used by many businesses across the world in today’s day and age. Just like how technology has advanced greatly from analog phones to the smart devices we hold in our hands, marketing strategies have also evolved with the times. This article will provide you with a brief but detailed guide to what exactly web 3 marketing is about and its place in our societies today. Read on to find out more!
Evolution Of Web Marketing
Marketing strategies have constantly been changing to appeal to different groups of consumers from different backgrounds.
Web 1.0 referred to the old-school style of marketing that mainly uses texts and graphics, otherwise known as static information. It started in 1994 and lasted till around 2000.
Web 2.0 came at the time when the internet was invented and popularised. Social media became the “it” thing and virtually became dominant in people’s lives.
Then came Web 3.0, also commonly referred to as “The Decentralized Web”. Artificial intelligence (AI) technology and virtual reality are adopted for the first time, making this era different from previous ones.
What Exactly Is Web 3.0 Marketing?
Now that you have a rough idea of what Web 3.0 entails, let’s unpack what Web 3.0 marketing is.
Marketing strategies are constantly evolving. From the time humanity had printed newspapers to the various forms of technology and social media platforms that exist today. Businesses invest a great deal in marketing as a good marketing campaign can make or break the product or service that they are selling. Think about the YouTube ads and the billboard signs around you — those are marketing strategies.
So what is Web 3.0 marketing and how different is it from the current ones? The following key features will provide a clearer explanation.
Artificial Intelligence (AI)
Undoubtedly, AI is the next phase of technological advancement and plays a big role in Web 3.0 marketing. AI is slowly making its way into various parts of human life. Apple’s Siri and Google’s Alexa functions are proof that it is only a matter of time before we fully co-exist with AI, even in the most intimate and private spaces such as our homes.
Natural Language Processing (NLP) technology is a key component of Web 3.0 marketing. It allows computers and smartphones to analyze better and predict the user’s likes and dislikes, and provide results accordingly. This is the reason why you might all of a sudden find your ads showing you the same pair of shoes that you’ve been wanting to buy.
Semantic Web (SW)
The SW is sometimes used synonymously to Web 3.0. In simple terms, the SW helps computers to use and navigate the Web, just like how human beings do. In other words, the SW will allow more efficient communication between the user and the device.
By adopting the SW, businesses can better sell and promote their products to potential buyers with interests.
It Is Everywhere
As long as someone has a smart device and an Internet connection, Web 3.0, and therefore Web 3.0 marketing, is accessible to everyone whether you like it or not.
The Internet of Things (IoT) connects networks across various systems of devices without needing the intervention of human actions. In other words, the IoT allows electronic devices to share and exchange information with one another.
Three-Dimensional (i.e 3D)
Virtual reality, augmented reality, and 3D product visualization will soon be the norm of Web 3.0 marketing.
3D designs are more appealing and easily digested by consumers. It allows consumers to visualize the products better which eventually leads to a higher chance of purchase.
Decentralization
Another synonymous term for Web 3.0 is “decentralized web”. A decentralized web means that instead of having a single central authority of control, various locations are simultaneously deployed to hold the information of Web 3.0. Several notable benefits include:
No Data Theft
With multiple stakeholders and points of control, the data stored on the cloud are less vulnerable to hacking and theft.
A decentralized web makes it more challenging for potential exploitation.
No External Authorisation and Intermediates
Third-party involvement from external authorization will no longer be needed for viewers to access their data. Users will be able to have more control over their data without the involvement of an intermediator.
Individuals will have the right to own their private data instead of corporations who are likely to sell them to potential advertisers. This means that the user’s privacy and security are enhanced with a decentralized web.
No Server Failure
Centralized web services are more prone to the malfunction of the entire software. Say the messaging feature of Facebook has some issues, the centralized nature of the platform will cause the entire service of Facebook to be down temporarily.
With a decentralized web, entire internet servers are less likely to crash.
Blockchain Technology
The development of blockchain technology aims to build an open and candid ecosystem by eliminating centralized systems.
This rapidly growing technology is deemed to be revolutionary by many experts and professionals. With data decentralization and users getting more privacy autonomy, businesses will have to adapt their marketing strategies accordingly.
Transparency and efficiency are the main gists of blockchain technology.
Social Media
Social media has essentially taken over the lives of many. Instagram, Tik Tok, and YouTube are just some common social media sites that dominate the screens of young people.
Social media marketing has therefore been prevalent in recent years. Celebrities and influencers are often seen promoting products or services on their Instagram photos and “paid promotion” is a common term that pops up in YouTube videos.
Web 3.0 and its decentralized features will greatly change the way social media marketing is deployed. Decentralized apps will probably be on the rise, where user data will not be owned by any third-party centralized authorities.
Web 3.0 marketing will therefore have to adapt to the changing ways that users view their rights online.
Conclusion
Web 3.0 is the next phase of technological and Internet advancements. Its meaningful aims bring hope to many people in this era of data privacy and autonomy. With new forms of technology such as AI and increased transparency, marketing strategies will drastically change as well.
