With over 200 million monthly active users, Twitter is one of the most popular social networking platforms today. Sharing the spotlight with Facebook, Instagram, and others, these platforms became an avenue for everyone to share thoughts and photos, engage with other people worldwide, and many more. But that’s not the only use of these platforms, particularly Twitter, as these also offer opportunities for businesses to increase brand awareness, boost sales, drive site traffic, and more. With the right marketing strategy in place, Twitter can be key to your success online.
For example, budding entrepreneurs using Twitter for a long time should know how to change Twitter display name to their business name as it’s one of the first steps to take in making followers and others aware of the brand. Let’s talk about some tips you’ll find beneficial as you start using Twitter for marketing purposes.
Twitter Marketing: Here are Some Tips for You!
Using Twitter for marketing is nothing new as many businesses have already tried and found success in this social networking platform. Although a great place for businesses to grow and make consumers aware of their brand and offerings, it should be noted that over a thousand new tweets are sent every second. This means that your tweet about a product or service may last for only about 18 minutes or so. Hence, it can make it a lot harder to make an impact. Here are some tips for you.
1. Using the right handle, header image, and profile photo for business
One of the secrets to making sure people recognize your brand is through short and easy-to-remember Twitter handles. Used by people when searching for your name on the platform, the handle must be recognizable and consistent in all of your social media profiles. From Facebook and Instagram to Twitter, it will be easier for people to recall your brand if the handle is close to your business name. For profile photos, using company logos is common as it helps raise brand awareness even further. On the other hand, header images can be a place to show your brand personality and message.
2. Tweeting what your customers want to see or should know about your business
When it comes to posting, keep in mind to only post content that you want your target audience to see or know about your business. Even when you respond to comments, it should be something useful that answers their questions, provides them with valuable information, and more. It helps drive up your authority in the field as more and more people recognize your business and brand as the answer to their problem or what they’re looking for.
3. Posting or scheduling tweets during optimal hours
Same with other social media platforms, it’s highly recommended to publish or schedule posts to appear during peak hours of the day. There’s a better chance of reaching the target audience when you post or schedule it when they’re active on Twitter. Once you’ve identified which days and hours, you can do the posting or scheduling manually. You can also use scheduling tools. In doing so, there are more chances of higher impressions and engagements, and your post could get more clicks.
4. Post photos and videos along with your tweets
Humans are highly visual creatures and have a higher tendency of responding to visual cues. And with Twitter only having a maximum of 280 characters for words, a photo or video may help communicate your brand message better. Informative tweets have a higher chance of being noticed when it’s accompanied by an infographic. Inspiring tweets have better chances of being retweeted when coupled with a photo or video. Businesses, on the other hand, can reach and catch the attention of target audiences through photos or videos as part of the product campaign.
Key Takeaways Hopefully, you will find these tips beneficial as you start creating your Twitter marketing strategy. Regardless, if you’re a start-up business or a large corporation, you could easily reach your target audience with the right strategy in place. So don’t wait anymore and start using Twitter for marketing!
