Various types of advertising help to present information in all possible ways for perception. Thanks to this, it is gradually deposited in the mind, the product becomes recognizable and in demand. What types of advertising to use in the first place, correctly distributing the advertising budget and getting the expected return on investments. To help advertisers, we have compiled the ten most popular and effective types of advertising. Marketing agency Bournemouth can help you select and implement the best strategy to advertise your business.
1. Outdoor advertising
Outdoor advertising is in the first place in our top ten. It attracts, first of all, with its size, interactive elements, luminous screens, LED backlights. Unusual and original designs can speak for themselves, sometimes without even requiring signatures. For example, installing a sign stylized like a cup above the entrance to a cafe, you can be sure that passers-by will not pass by, understanding what exactly is offered in this institution.
Large banners placed on the facades of houses, near the roadway, always attract attention, especially if they have rotating parts. By installing billboards in the immediate vicinity of shopping and entertainment establishments, you can attract a large number of visitors.
2. Advertising on Television
Advertising on television remains quite popular, which differs in that both sound and visual images are presented at the same time. In addition, they look at it in a relaxed, comfortable state, tuned in to receive information and trying to distract from other problems. During the commercial break, many people muffle the sound, i.e. nevertheless, it is necessary to focus on an interesting plot, understandable and without words.
Pros of TV advertising:
- Impact on a huge audience;
- Wide coverage of territories – advertising on TV is watched in many cities and countries;
- Spectacularity – all videos tend to be short, but capacious in content;
- Simultaneous exposure to sound and image;
- High degree of memorability;
- The possibility of thematic selection of the presentation of information (for example, advertising for women’s clothing or cosmetics is released during the showing of serials, women’s programs, etc.)
- Individual impact – watching an advertisement on television creates the impression that the announcer is personally addressing the viewer;
- The opportunity to raise the status of the company, because if the organization can afford advertising on television, then it is worth something.
Cons of TV advertising:
- Very high cost;
- Limited time for showing videos;
- The need to submit only concise, concise information
3. Advertising on transport although advertising on transport can be attributed to outdoor advertising, it still has a separate direction. Therefore, it must be distinguished separately. Advertising on moving vehicles has one very significant advantage: it can be shown in different places of the city, country. In a short period of time, this advertisement can be seen by a huge number of people. This is what makes it different from stationary installed banners, banners, billboards, and other types of outdoor advertising. The mobility of advertising on transport is increasingly in demand, besides, the application of a film with images of advertised goods is distinguished by its low cost, the ability to quickly apply it to a vehicle, and change it if necessary.
